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osCommerce Optimization of Web Sites, Search Engine Placement, and Improvement of Search Engine Ranking by ZeonHost If you are wanting to increase the interest of the target audience to your web site, then you need to find the right Internet promotion strategy to make your web site stand out amongst the others. We at ZeonHost offer assistance in online promotion of your web site and improvement of the web site's ranking in the most significant international search engines and directories. Step 1. Checking the current web site ranking. Step 2. Checking links popularity. Step 3. Web site coding optimization. Step 4. Optimizing your site contents for the right keywords. Step 5. Composing Meta Tags. Step 6. Creation of robots.txt Step 7. Search Engines Submission. Step 1. Checking the current web site ranking. We will go through your web site to define the list of keywords relevant to your activities by which we will check the ranking of your web site in the following popular search engines & directories: AltaVista / AllTheWeb (Fast)/Lycos / HotBot / 7Search / About.com Sprinks / Ah-Ha / AOL Web Sites / AskJeeves (Teoma) / Xuppa (formerly Bay9) / FindWhat / Google / Iwon / Kanoodle / LookSmart / Netscape / Open Directory / Overture (formerly GoTo) / Yahoo Web Sites / Yahoo Web Pages. We will check if your site is listed with the above-mentioned search engines and directories at all. If the web site is already submitted, then the checking of the ranking by keywords will gives us a better idea on the popularity of your web site. We will send you an email with the detailed report of your web site ranking. TOP Step 2. Checking links popularity. You might have already heard about the reciprocal links: when two web sites swap links to point at each other. We also offer to check your web site's link popularity, i.e. a count of the number of links pointing (inbound links) at your web site. Many search engines now count linkage in their algorithms, and your web site will get a higher ranking if the links to your site are present on other popular web sites. We will send you a report of your web site's link popularity (list of the sites that link to yours) upon our checking. TOP Step 3. Web site coding optimization. After completing our search engines ranking and link checking, we come to the next stage: analysis of your web site contents, design, and coding to create recommendations to maximize your web site ranking. We can provide special optimization tips for sites that use Frames, Dynamic URLs, Flash, sites with ImageMaps, and Javascript used for navigation to avoid problems with indexing of your web pages by search engines that arise with the current web site set up. TOP Step 4. Optimizing your site contents for the right keywords. We will do a research of the sites of your competitors and compare them to your web site. It is very important to have the good keywords exactly in the contents of the web pages, not only in the HTML coding of the page not visible to the visitors (in this case it is considered as spam and it contradicts the SE rules). We will provide you with the list of the most popular keywords and keyword phrases by which people all over the Net search for services/products like yours. We will recommend how to optimize the texts of your web pages to include these keywords in the site contents. TOP Step 5. Composing Meta Tags. We will compose the best possible Meta titles, keywords, and descriptors, or update the existing ones. We can make the changes for you in the coding of your pages, or provide the HTML code of the Meta Tags that you can simply copy and paste into your site. We will also optimize the "alt" Attribute of your images, text-based hyperlinks and Heading Tags in your web pages. TOP Step 6. Creation of robots.txt We will create and place robots.txt file on your web site in the root directory with guidelines on access and pages indexing for search engines robots or spiders. TOP Step 7. Search Engines Submission. After the Meta Tags and the content of the web site are updated, we will submit your site's URL to the search engines where it is not listed yet (to those popular engines that offer free basic submission). Also, upon your request, we will do a research on regional search engines and directories and/or popular search engines that require payment for inclusion of your web site. We will submit your site to each search engine and directory individually as many search engines require manual URL submission and inclusion of company info/web site description during the process of listing. And finally, Search Engine Ranking of your web site should also be constantly checked. You need to keep your web site up-to-date, make sure there are no broken links on the site, and also be informed about the ranking of the site, whether it has become higher or lower, or maybe your web site has been dropped off a certain popular search engine. You need to know this info so as not to lose any potential clients and take measures on the improvement of your site's popularity when necessary. We offer you regular checking of your web site's popularity (search engines+directories+links popularity). We recommend to perform such checking at least once a month. Interested in ZeonHost services on web site promotion? Contact us today! Please email us, include the name of the URL(s) you want to promote and any specific questions you may have. We will get back to you with our offer on the "Internet promotion" of your web site that includes pricing and the detailed strategy of promotion. TOP See also osCommerce shopping cart customization

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